 Via our strategic support, G-rez increased a London business hotel's GDS revenue by 230% in their 1st year and a further 61% in the 2nd year. Selected corporate hotels that join G-rez will receive a complimentary ‘corporate sales passport’ as part of their package. This passport entitles hotels to a number of additional sales and marketing activities, including:
Marketing:
- Use of our consumer branding (either Great or Special Hotels of the World)
- Inclusion into the Corporate directory with a distribution to 45,000 agents
- Listing on our consumer website
- Email broadcast to trade, newsletters to agents
- PR representation services
- Tradeshow representation (WTM, ITB)
- Access to corporate road shows
- Switch campaign to the trade
Sales representation:
- Representation to global corporate companies
- Consortia relationships, advise and sales
- Lanyon training and assistance
- Lanyon rate checking tool
- Sales activities and incentives
- Trade events and representation (WTM, ITB, NBTA etc)
Click here to find out if your hotel is eligible for a corporate sales passport... G-rez focuses on driving reservations through the various electronic distribution channels for our hotels. We do this by providing the following:
Dedicated Sales Team
- We negotiate directly with the high-value corporate clients on behalf of our members.
- We have a sales team which will essentially become an extension of your own sales team to negotiate with global companies on your behalf.
- They will also organize road shows to major buyers of travel which you can attend as well as organize famil trips to your hotels.
- Our sales teams also attend the major Trade shows and Fairs (NBTA, BTS), supplier fairs, workshops, and managers meetings as well as association conferences and events (i.e. ITM, ACTE, Business & Trade Councils).
- We also run various travel agents incentives and competitions to promote our code and hotels.
Consortia and TMC Assistance and Sales
- We have relationships with the major consortia and TMC’s globally.
- Our consortia sales team will advise you on which programmes your hotels should participate in
- Our team will assist you to load rates through Lanyon and provide advise on how to ensure your bid is accepted
- Upon acceptance into the programme, our team ensure maximum bookings through promotion and sales activities
- Some of the consortia we work with are:
Transient Corporate Travellers
- Your account manager will work with you to ensure an effective rate policy to attract the transient leisure guest
- BAR programmes with Galileo, Sabre and Amadeus to ensure preferential ranking in these systems
- Superior internet distribution to attract the SME traveller who books via the various internet sites
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